Skip to content
ChaparHub
Start free
Reading

Guides, playbooks and templates

Short, practical writing for teams that publish every week — the calendar, the funnel and the report, as we actually run them.

  • A hand marking dates on a paper desk calendar
    Guide8 min read

    A publishing calendar that survives a busy month

    How to plan four weeks ahead without writing four weeks of posts up front.

    • Plan commitments a month out; produce the posts a week out. A calendar full of finished drafts is a plan that cannot bend.
    • Set the cadence from your worst week, not your best. Three slots you always hit beat six you hit twice.
    Read the guide
  • Three people around a table covered in printed marketing strategy, trends and analysis sheets, seen from above
    Playbook8 min read

    Turning reach into a pipeline you can report on

    The five funnel stages worth tracking, and the ones that only look impressive.

    • A stage you cannot produce as a list of rows is a number, not a stage. Enumerability is the test.
    • Five stages are enough: impression, qualified click, identified lead, qualified opportunity, closed revenue.
    Read the guide
  • Two people in a meeting, one turning a tablet of charts towards the other across the desk
    Template6 min read

    The client report that ends the status call

    One page of spend, funnel and revenue that answers the question before it is asked.

    • The status call exists because the report did not answer the client's actual question. Answer it in the first sentence.
    • Lead with a verdict in plain language, then the evidence. Never make the reader assemble the conclusion.
    Read the guide